Radiohead shook the industry earlier this month by releasing a digital version of their latest album and asking fans pay whatever price they believed the album was worth. It was unprecedented move largely because it appeared to address an issue that music industry has largely tried to ignore. Music fans, many of whom obtain songs for free through illegal file sharing, perceive the dollar value of songs as almost nothing. Unless something dramatic occurs, many believe there is a chance a large number of fans will never again be swayed to plunk down money for music. Reznor, 42, said that the music industry is spinning its wheels trying to fight that perception. He said that in the future songs can be a way to entice fans to buy concert tickets and merchandise and he recognized that this may be how musicians make their living. ... "Radiohead is one of my favorite bands," Reznor said. "When they announced they were releasing that album for free, I got dozens of text messages. It gave me goose bumps? It's such an exciting way to sell a record." ... "The greatest thing about the Internet is that everybody is their own distributor," Reznor said. "Being your own distributor is power and the thing that labels once held over artists. The power of getting your message out to an audience is very empowering as an artist. These are exciting times and things are happening that I couldn't imagine just a few years ago." As for the future, well, Reznor fully acknowledges that he--like everybody else in music--is unsure of how things will turn out. But he says he's sure of one thing: the old way of doing business is dead. "I don't know what the future holds," he said. "I don't know what model is going to work. I do know relationships between music labels and artist like myself aren't going well. These days when digital elements come into play labels have dealt with them generally poorly. It has gotten to a place where it couldn't be worse. Their treatment of artists has less sympathy and it's more like 'What can we get out of you.' My only concern has always been that my audience is treated fairly."
31 October 2007
Trent Raznor despre viitorul industriei muzicale